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KELTY PRESS RELEASES

Kelty proudly announces addition of Ben Tindall to dedicated inside sales team

March 20, 2009

Tindall to provide Mid-Atlantic sales and service for Kelty and Kelty KIDS

BOULDER, COLO. (For Immediate Release)- Kelty, cornerstone brand for the outdoor industry, is proud to announce the addition of Ben Tindall to their team of dedicated territory sales managers.

As a Mid-Atlantic territory sales manager, Ben will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user.  Based in Durham, PA, Ben will be tasked with assisting current clients and opening new accounts in PA, NJ, NYC, DE, MD, VA, and WV.

“Ben’s extensive sales experience will truly be an asset to our brand and our sales team.  We’re excited to have him on board,” said Kenny Ballard, president of Kelty.  “As a member of our dedicated team of sales managers, Ben will have the incentive, tools, and knowledge to provide an elevated level service to his accounts.”

As an employee and member of the Kelty team, Ben will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing Kelty’s overall performance.

Ben had previously provided Mid-Atlantic sales support to Sierra Designs for nine years, Mountain Khakis, Boeri Helmets, and Icebreaker apparel before joining the Kelty team.

An avid skier, camper, and kayaker, Ben brings a deep knowledge and lasting appreciation of the outdoors to his new roll with the BOSG.  He can be contacted at btindall@bosgus.com or 610-346-8843.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.        

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