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KELTY PRESS RELEASES

Kelty adds industry veteran Chris Wynja to dedicated inside sales team

March 11, 2009

Wynja to provide sales support and service to Rocky Mountain territory

BOULDER, COLO. (March 11, 2008) – Kelty, cornerstone brand of the outdoor industry, is proud to announce the addition of Chris Wynja to their inside team of dedicated territory sales managers.

As the Rocky Mountain territory sales manager, Chris will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user.  Based in Boulder, Colo., Chris will be tasked with assisting current Kelty clients and opening new accounts in WY, CO, UT, and NM.  

“Chris’s extensive sales experience will truly be an asset to our brand and our sales team.  We’re excited to have him on board,” said Kenny Ballard, president of Kelty.  “As a dedicated territory sales manager, Chris will have an intimate knowledge of our entire brand, giving him an opportunity to excel in his new position.”

As an employee and member of the Kelty team, Chris will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing Kelty’s overall performance.

Formerly a principal rep with his family owned and operated Wynja and Associates, Chris represented Columbia Sportswear in the Rocky Mountains for more than 13 years, helping to grow the company into the successful outdoor brand it is today.  

An avid snowboarder, hiker and mountain biker, Chris is currently involved with the Boulder Mountain Bike Association.  He can be reached at cwynja@bosgus.com or 303-262-3339.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com or visit Kelty on Facebook.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.        

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