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KELTY PRESS RELEASES

Kelty Salida 2 tent receives coveted 2011 Editors’ Choice Award from Backpacker Magazine

March 9, 2011

Offering stellar performance at an affordable price, the Salida 2 is honored
with the outdoor industry’s most sought after award

BOULDER, COLO. (For Immediate Release) -- Kelty is proud to announce the Salida 2 tent has been named a 2011 recipient of Backpacker magazine’s prestigious Editors’ Choice Award in recognition of the tent’s ability to deliver outstanding performance at an affordable price.

With a simple, two-pole dome design, the $159 Salida 2 is a single door, single vestibule shelter offering a spacious interior for comfortable overnights on the trail or at the local campground.  A full-coverage fly adds weather protection while mesh wall panels keep the tent well ventilated.

“When it comes to outdoor gear, the editors at Backpacker Magazine are some of the most knowledgeable and experienced in the industry.  We are ecstatic and honored to receive this recognition,” said Sue Timbo, marketing director with Kelty. “Winning this award showcases Kelty’s continued commitment to high quality, affordable outdoor gear.”

The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.  The Salida 2 was one of only 13 innovative products that have been honored with a 2011 Backpacker Editors’ Choice Award.

Backpacker Editor-in-Chief Jonathan Dorn and his staff of editors presented this award to Sierra Designs during the annual Outdoor Retailer Winter Market trade show in Salt Lake City, Utah on January 20, 2011.  On hand to accept the award were Sue Timbo and Kelty tent product manager Phil Mesdag.

"BACKPACKER gear reviews have many imitators, a few competitors, and no equals," said Backpacker Editor-in-Chief Jonathan Dorn. "That's because no other magazine or website conducts in-depth field-testing as vigorously or impartially as the crew led by Gear Editor Kristin Hostetter. With a core team that has several centuries of combined trail time, along with first descents, decades of retail experience, and expertise in every backcountry discipline, Kristin puts new products through an unprecedented level of real-world abuse in every terrain and weather imaginable. She also oversees a transparent process that has earned an unrivaled amount of trust from readers, retailers, and manufacturers. The results are reviews that lead consumers to smart, durable products that consistently prove their worth with years of best-in-class performance."

All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of new products every year into the backcountry to put them to the test.  This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.

The complete list of Backpacker 2011 Editors’ Choice Award winners will be officially announced to the general public in the magazine’s April Gear Guide issue, on newsstands March 9, 2011.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Vintage, Lighting, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.       

About Backpacker:
Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.

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