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KELTY PRESS RELEASES

Kelty promotes from within, enhances Customer Service Department

October 21, 2009

Morgan Newlon promoted to Customer Service Supervisor, manages growing team of dedicated Customer Service Representatives

BOULDER, COLO. (For Immediate Release)- Kelty, cornerstone brand of the outdoor world, continues to elevate the level of service provided to dealers of Kelty and Kelty KIDS by promoting Morgan Newlon to Customer Service Supervisor and adding three new Customer Service Representatives.

Under Newlon’s leadership, each member of the Customer Service Department will work directly with dealers in specific territories to build lasting relationships while setting the benchmark for outstanding customer service.

“Elevating the level of service provided to our dealers is a huge priority here at Kelty,” said Kenny Ballard, president of Kelty.  “Morgan is a knowledgeable and experienced customer service representative and I’m certain he will excel in his new position.”

Thanks to this staffing change, each territory will benefit from a customer service contact that will understand the dealer’s specific regional and long-term needs by developing a solid working relationship with specific retailers. The in-house dealer service team will focus on supporting the external sales and service team to ensure a unified sales and service program.

Through these relationships, dealers will benefit from working with a Kelty representative that has a better understanding of each specific account.  The result will be an inside staff with a better understanding of specific customer needs, thereby developing a partnership between Kelty and their accounts.

Kelty is currently hiring for the three customer service positions and hopes to have staff in place by November 1, 2009.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.      

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