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Kelty hires Russell Rowell as Director of Product Development and Merchandising

July 11, 2007

BOULDER, COLO. (For Immediate Release) – Kelty is pleased to announce the recent hiring of outdoor industry veteran Russell Rowell as the company’s new Director of Product Development and Merchandising.
Charged with supervising all aspects of Kelty’s new product development efforts, Rowell will work directly with the product management team to strategically identify and develop new outdoor equipment and categories that support Kelty’s current and future vision.

“Russell is a seasoned industry vet and has led a dynamic team of designers and product developers during his previous tenure with Gregory,” said Kenny Ballard, president of Kelty.  “I’m excited to have him onboard working with our growing team to develop the next generation of technologies, products, and categories.”

Rowell has extensive work experience in the outdoor world, including employment as a retail buyer, outdoor store manager, and his most recent position as the head of product development with backpack manufacturer Gregory, where he has worked since 1998.

Kelty recently created the Director of Product Development and Merchandising position to help unify the company’s various categories and streamline the product development process as Kelty’s line of innovative outdoor gear continues to grow and evolve with each new product year.

Rowell, his wife Jackie, and their 15 month old daughter Harlow will be moving to Boulder in the coming weeks, where Russell is scheduled to start work with Kelty on June 18.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to, or call 800.423.2320.          



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