Kelty and Confluence Watersports form Marketing Partnership
May 24, 2007
BOULDER, COLO. (For Immediate release) – Camping equipment manufacturer Kelty and paddlesports leader Confluence Watersports recently announced a strategic marketing partnership in which the companies will promote each other at events and through marketing initiatives. As part of the relationship, Confluence’s Dagger and Wave Sport whitewater kayak teams will use branded Kelty Carport shelters at events throughout the 2007 season.
“We’re excited to be working with Confluence and its leading paddlesports brands,” said Christian Mason, Kelty’s marketing manager. “This partnership will give Kelty a great opportunity to gain involvement in the paddle sports world while our branded Carports will serve to draw attention to Dagger and Wave Sport. It’s a winning situation for all involved.”
“Kelty is a great partner for us,” said Kelley Woolsey, EVP of Marketing and Sales at Confluence. “Its Carports are the perfect platform for our whitewater teams to quickly make their presence be known at events, and Kelty’s core users are a valuable target audience for our other brands, as canoeing and kayaking is a perfect activity for a camping adventure.”
Along with presenting the versatile Kelty Carport to the watersports community while effectively drawing attention to Dagger and Wave Sport at various paddling events, the companies will showcase each others products in marketing materials and at trade shows, including the Outdoor Retailer Summer Market Open Air Demo in Salt Lake City, UT this summer. For details on other Kelty-sponsored teams and events, and a closer look at the Carport, please visit www.kelty.com.
Dagger’s Team D will be touring the country throughout 2007 in their custom Dagger Subaru Outback wagons, each equipped with a Dagger branded Kelty Carport. Notable stops this summer include the Teva Mountain Games in Vail, CO on May 30, Deerfield River Festival in Charlemont, MA on July 27, and the Gauley River Festival in West Virginia on September 21. For a complete list of Team D events, please visit www.teamdagger.com.
Team Wave Sport will also be deploying a Wave Sport branded Kelty Carport from the team van at events this summer including the Teva Mountain Games in Vail, CO on May 30, Adventure Sports International Showdown in McHenry, MD on June 29, and the Potomac Whitewater Festival in Potomac, MD on July 27. For a complete listing of events, please visit www.doubleyouess.com.
KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.
Confluence Holdings Corp, the premier paddlesports company in the world, manufactures and distributes water sports equipment in Easley, SC. The Confluence family of brands include Mad River Canoe®, Wilderness Systems® touring and recreational kayaks, Wave Sport® whitewater kayaks, Dagger® touring and whitewater kayaks, Perception® touring and whitewater kayaks, Mainstream® recreational kayaks, Harmony® paddlesports accessories and AT Paddles®.
The company‚s wholly-owned subsidiary, Confluence Watersports Canada, Inc., distributes all the brands in Canada. For more information visit www.confluencewatersports.com.