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KELTY PRESS RELEASES

Kelty partners with Oskar Blues Brewery, launches Red Rocks Basecamp Giveaway

April 19, 2012

One lucky contestant will win a Colorado prize pack for two, including VIP concert treatment at Red Rocks, $200 worth of Oskar Blues swag, and Kelty Basecamp gear

BOULDER, COLO. (For Immediate Release) – Kelty, the first company to create a backpack with a frame, has partnered with Oskar Blues, the first brewery to put a craft beer in a can, to launch the 2012 Red Rocks Basecamp Giveaway.  (Check out our VIDEO)
 
Starting on April 2, fans of craft beer in a can, good music, and quality outdoor gear will have a chance to win a prize pack featuring all three, so don’t miss out.  Enter now and start giving some serious thought about who you will take with you.

“Kelty and Oskar Blues share a passion for good times in the outdoors.  The Red Rocks Basecamp Giveaway is a way for these two innovative brands to come together and share the ride,” said Sue Timbo, marketing director with Kelty.  “What better way to say thank you to our supporters than with great gear, great beer, and a great show?” 

The Red Rocks Basecamp Giveaway kicks off in April and five finalists will be determined by random drawing from all eligible entries on August 1, 2012.  To win the grand prize, the five finalists will be asked to answer a few questions and write an essay about why they dig the combination of craft beer in a can, music, and the great outdoors. Oskar Blues and Kelty will put their heads together and invite the most entertaining and compelling response. 

“We decided to pick the winner from five finalists’ essays to have a little fun and get to know what makes the winner tick,” said Chad Melis, Marketing Director with Oskar Blues.  “We want to share this extravaganza of Colorado, craft beer, music, and the outdoors with someone that digs it as much as we do.”

The Red Rocks Basecamp Giveaway winner will receive round trip airfare for two, Dale’s Pale Ale RV transportation, hotel accommodation for two nights, Oskar Blues Brewery tour, dinner, beers, live music, a pair of backstage VIP tickets to a Red Rocks show in September with a Kelty/Oskar Blues parking lot tailgate, $200 worth of Oskar Blues swag, and a Kelty equipment pack including a Kelty Hula Shadehouse, two Lowdown Chairs, Folding Cooler, LumaCamp lantern, and Soft-Top Table.

For more information on how to enter, giveaway details, and limitations, please visit www.Kelty.com/DalesPaleAle.

About Kelty:
Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Vintage, Lighting, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.      

About OB:
Dale Katechis founded the quirky brewpub turned regional craft brewery inside his original restaurant and music venue in 1999.  Three-dimensional brewing since 1999, Oskar Blues began the “Canned Beer Apocalypse” in 2002 when Dale’s Pale Ale became America’s 1st CANNED craft beer.   For additional info, interviews, images or samples please contact Chad Melis at chad@oskarblues.com, # 720.273.8888 or visit www.oskarblues.com

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