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KELTY PRESS RELEASES

Kelty welcomes Dan Burke to dedicated inside sales team

July 14, 2009

Burke to provide sales service and support to New England territory for Kelty and Kelty KIDS

BOULDER, COLO. (July 14, 2009)- Kelty, cornerstone brand for the outdoor world, is proud to announce the addition of Dan Burke to their team of dedicated territory sales managers.

As a New England territory sales manager, Dan will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Amherst, NH, Dan will be tasked with assisting current clients and opening new accounts in upstate NY, ME, VT, NH, MA, RI, and CT.

“As a member of our dedicated team of territory managers, Dan will have the tools, motivation, brand knowledge, and opportunity to excel and grow in his new position,” said Kenny Ballard, president of Kelty.  “His prior experience in outdoor industry sales will be a great addition to our team.  We’re excited to have him on board.”

As an employee and member of the Kelty team, Dan will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing Kelty’s overall performance.

With years of sales experience representing The North Face, Dan brings a deep knowledge of the outdoor industry and the specific needs of his New England territory to his new position with Kelty.

And Eagle Scout and father of two, Dan is also the current World Champion in C1 Freestyle Kayaking.  He can be contacted at dburke@bosgus.com or 603-769-4304.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.       

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