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KELTY PRESS RELEASES

Kelty adds industry veteran Andy Russell to dedicated inside sales team

July 7, 2009

Russell to cover Southwest territory for Kelty and Kelty KIDS

BOULDER, COLO. (July 7, 2009) - Kelty, cornerstone brand for the outdoor industry, is proud to announce the addition of Andy Russell to their inside team of dedicated territory sales managers.

As the Southwest territory sales manager, Andy will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user.  Based in Bishop, CA, Andy will be tasked with assisting current Kelty and Kelty KIDS clients and opening new accounts in CA, AZ, NV, and HI.  

“Andy’s extensive outdoor industry sales experience will truly be an asset to our brand and our sales team.  We’re excited to have him on board,” said Kenny Ballard, president of Kelty.  “As a dedicated territory sales manager with Kelty, Andy will have an intimate knowledge of our brands, giving him an opportunity to excel in his new position.”

As an employee and member of the Kelty team, Andy will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing Kelty’s overall performance.

An independent sales representative for Sierra Designs before his current position with Kelty, Andy got his start selling outdoor equipment as a rep with The North Face.

An avid climber, angler, and mountain biker, Andy spends as much free time as possible recreating in the sunny Southwest.  He can be reached at arussell@bosgus.com or by phone at 760-873-8433.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.        

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