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KELTY PRESS RELEASES

Kelty welcomes John Horsnell to dedicated inside sales team

April 16, 2009

Horsnell to provide Midwest sales and service for Kelty and Kelty KIDS

BOULDER, COLO. (For Immediate Release)- Kelty, cornerstone brand for the outdoor industry, is proud to announce the addition of John Horsnell to their inside team of dedicated territory managers.

As a Midwest territory sales manager, John will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Madison, WI, John will be tasked with assisting current clients and opening new accounts in ND, SD, MN, IA, WI, IL, IN, MI, OH, KY.

“As a member of our dedicated team of territory managers, John will have the tools, motivation, and brand knowledge to provide an exceptional level of support and service to his accounts,” said Kenny Ballard, president of Kelty.  “John’s extensive sales experience will truly be an asset to our brand and our sales team.  We’re excited to have him on board.”

As an employee and member of the Kelty team, John will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing the Kelty’s overall performance.

With an extensive sales history and years of experience working in outdoor retail and with industry rep group BP Associates out of St. Paul, MN, John brings a deep knowledge of the outdoor industry and the specific needs of his Midwest territory to his new position with Kelty.

John is an avid Telemark skier, climber, and paddler.  He can be reached at jhorsnell@bosgus.com or 608-206-9242.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.        

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