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KELTY PRESS RELEASES

Kelty adds Jim Farrow to dedicated inside sales team

March 31, 2009

Farrow to manage New England sales support and service for Kelty and Kelty KIDS

BOULDER, COLO. (For Immediate Release)- Kelty, outdoor innovator for over 50 years, is proud to announce the addition of Jim Farrow to their team of dedicated territory sales managers.

As a New England territory sales manager, Jim will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Amherst, NH, Jim will be tasked with assisting current clients and opening new accounts in upstate NY, ME, VT, NH, MA, RI, and CT.

“As a member of our dedicated team of territory managers, Jim will have the tools, motivation, brand knowledge, and opportunity to excel and grow in his new position,” said Kenny Ballard, president of Kelty.  “His extensive experience in outdoor industry sales will be a great addition to our team.  We’re excited to have him on board.”

As an employee and member of the Kelty team, Jim will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing Kelty’s overall performance.

With an extensive sales history and years of experience representing Columbia Sportswear Mountainsmith, and Voile Telemark Equipment, Jim brings a deep knowledge of the outdoor industry and the specific needs of his New England territory to his new position with the BOSG.

Jim is an avid cyclist, backpacker, and skier, and he can be contacted at jfarrow@bosgus.com or 603-554-1179.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.        

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