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KELTY PRESS RELEASES

Kelty welcomes experienced sales representative Jay Curwen to dedicated inside sales team

March 24, 2009

Curwen to provide sales service and support to South Eastern territory for Kelty and Kelty KIDS

BOULDER, COLO. (For Immediate Release)- Kelty, outdoor industry innovator for over 50 years, is proud to announce the addition of Jay Curwen to their inside team of dedicated territory managers.

As a South Eastern territory sales manager, Jay will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user.  Working out of his office in Ashville, NC, Chris will be tasked with assisting current clients and opening new accounts in TN, NC, SC, GA, AL, MS, and FL.

“We’re looking forward to having Jay on board.  His years of sales and outdoor experience will be an asset to our team,” said Kenny Ballard, president of Kelty.  “As a dedicated territory sales manager, Jay will have the tools, brand knowledge, and opportunity to excel in his new position.”

As an employee and member of the Kelty team, Jay will take an active roll contributing to the company’s overall strategic initiatives, assisting with product development and innovation, and enhancing the company’s overall performance.

With an extensive sales history and years of experience representing The North Face and Patagonia, Jay brings a deep knowledge of the outdoor industry and the specific needs of his South Eastern territory to his new position with Kelty.

Jay is a USARA National Champion adventure racer and former National Ski Patroller. An avid mountain biker and Board Chair holder on Asheville’s Mountain Sports Festival, he can be contacted at jcurwen@bosgus.com or 828-713-9139.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp, KIDS and Travel. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally well made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.  For media inquiries, please contact Scott Kaier at scottk@madriver.com or 802.583.6070.        

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