THE PRIVACY POLICY OF EXXEL OUTDOORS AND ALL OF OUR BRANDS Updated May 2025
Your Privacy Matters
At Exxel Outdoors, protecting your privacy is part of how we earn your trust. Whether you're exploring our gear, placing an order, or reaching out for support, we collect and use some personal data to keep things running smoothly—and to help make your experience better.
This Privacy Policy explains the information we collect, how we use it, and the choices you have. It also outlines your rights under laws like the GDPR, CPRA, and others that may apply depending on where you live. We’ve done our best to keep it clear, transparent, and respectful of your time.
If you have questions along the way, just reach out.
Privacy FAQ – Quick Answers to Common Topics
What personal data does Exxel Outdoors collect?
Exxel Outdoors may collect information such as name, contact details, shipping address, purchase history, device/browser information, and communication preferences. Employment-related data may also be collected if an individual applies for a job. Sensitive personal data is not collected unless required by law or with explicit consent.
Why is personal data collected?
Personal data is used to fulfill orders, provide customer support, enhance the website experience, deliver relevant product and service information (when permitted), prevent fraud, and comply with legal obligations.
Does Exxel Outdoors sell personal information?
No, Exxel Outdoors does not sell personal data for monetary compensation. However, certain types of data sharing with marketing or analytics partners may be considered “selling” or “sharing” under some state privacy laws. Individuals may opt out of such sharing at any time by emailing privacy@exxel.com.
How can individuals opt out of marketing emails or text messages?
To stop receiving marketing emails, click the “unsubscribe” link in any promotional message. To stop receiving text messages, reply “STOP” to any Exxel Outdoors text. Preferences can also be updated by emailing privacy@exxel.com.
Is it possible to opt out of targeted advertising?
Some browsers and browser extensions support a setting called Global Privacy Control (GPC), which is intended to communicate your privacy preferences—such as opting out of the sale or sharing of personal information—to the websites you visit. Where required by law, Exxel Outdoors recognizes and honors GPC signals as a valid request to opt out of certain types of data sharing. Please note that not all browsers or devices support GPC, and how these signals are interpreted can vary. For the most effective control over your data, we encourage you to adjust your browser’s cookie settings and contact us at privacy@exxel.com with any opt-out requests.
What privacy rights are available under applicable laws?
Depending on the jurisdiction, individuals may have rights to:
• Correct inaccurate data
• Opt out of the sale or sharing of data
• Limit use of sensitive personal data
• Receive a portable copy of their data
• Object to certain forms of automated processing
Full details are provided in the “Your Rights” section of the policy.
How long is personal data retained?
Personal data is retained only as long as necessary to fulfill orders, comply with legal
requirements, and support legitimate business operations. Specific retention periods
are outlined in the Data Retention section.
What steps are taken to protect personal data?
Exxel Outdoors implements technical and organizational measures to secure data, including encryption, access controls, and employee training. While no system is completely immune to breaches, robust safeguards are in place.
How can privacy questions or requests be submitted?
Inquiries or data requests can be submitted via email to privacy@exxel.com. Appeals may be submitted by using the subject line “Appeal” in the email.
Privacy Policy
This Privacy Policy explains how Exxel Outdoors and its affiliated brands ("we," "us," or "our") collect, use, share, and safeguard your personal data when you interact with our websites, services, or customer support. We may revise this Privacy Policy from time to time in response to changes in our practices, technologies, or applicable laws. If we make material changes, we will update the date above and post a prominent notice on our website or notify you through other appropriate means. We encourage you to review this policy regularly to stay informed about our practices and your options for protecting your privacy.
PROTECTING YOUR PRIVACY IS OUR PRIORITY
We respect and protect your privacy when using our websites. This Privacy Policy applies to personal data collected through websites and services that we own and control. It describes how we collect, use, share, and protect your information, as well as your choices regarding that data. We process personal data lawfully, transparently, and in accordance with this Privacy Policy and all applicable data protection laws. If we receive your personal data through any channel or source, we will handle it in line with the principles outlined here.
PERSONAL DATA WE COLLECT ABOUT YOU
When you visit our websites, set up an account, initiate a transaction, submit a request, apply for a position, etc., we collect personal data that you provide directly to us, as well as certain data automatically. The types of personal data we may collect include: Contact information: Name, email address, mailing address, phone number
• Account and transactional information: Username, password, payment details, shipping address, purchase history
• Device and usage information: IP address, browser type, operating system, device identifiers, pages visited, and location (if enabled)
• Preferences and feedback: Communication preferences, survey responses, product reviews
• Job applicant information (when applicable): Resume details, work history, and other employment-related information you submit.
We may collect certain demographic information (such as age or gender) where legally permitted and relevant to the service we provide. We do not knowingly collect sensitive personal data (such as health, biometric, or religious data) unless required by law or with your explicit consent. We may also collect information related to you, and your family members, such as age, gender and civil status. This information and data may be Personal Data under applicable Privacy Laws.
WHY WE OBTAIN YOUR PERSONAL DATA AND LEGAL BASES FOR USE AND RETENTION
We collect and use your personal data for the following purposes, and only when we have a valid legal basis to do so under applicable laws (such as GDPR, CPRA, and others). Please consult the table below to see the categories of Personal Data we may collect about you, why we process (collect, use, store, etc.) your Personal Data, the legal grounds for such processing (where applicable) and the relevant maximum retention period.
|
Reasons for Retaining |
Types of Personal Data |
Legal Reasons |
Retention Period |
|
Customer |
Name, |
Manage our Comply with legal Enter and |
Up to 10 years |
|
Direct Sales to |
Name, address, city, state, postal code, country, phone number, address, IP location, website usage, preferences, shipping address, transaction details |
Manage our Comply with |
Up to 10 years |
|
Prevent Fraud |
Name, |
Manage our Enter and |
Up to 10 years following the date of the last order or ending of contract term, unless a longer period is required by law or for court action |
|
Direct |
Name, |
Manage our Enter and When you |
Up to the date we process your |
|
Managing Suppliers |
Name, |
Manage our Comply with Enter and |
Up to 10 years following the date of the last order or ending of contract term, unless a longer period is required by law or for court action |
|
Security of persons and assets |
Name, address, phone number, address, IP location, transaction details, financial data (bank account and credit card details, etc.), shipping address, credit history |
Manage our Comply with Enter and |
Up to 10 years |
|
Complying with and managing legal requirements |
Name, |
Manage our Comply with Enter and To establish |
Up to 10 years |
|
Product/service |
Name, |
Manage our When you |
Up to 10 years from the date product was discontinued |
- Retention periods vary depending on the type of document containing the Personal Data.
We keep your Personal Data while we are providing you with our products and services. In addition, we keep your Personal Data for any of the following reasons:
- to comply with legal record keeping requirements;
- to have a record of how we communicated or interacted with you;
- to respond to inquiries or claims made by you or on your behalf; (d) to keep a record of our high standards of serving our customers; (e) to be able to operate our business processes.
HOW WE SHARE YOUR PERSONAL DATA WITH OTHERS
We may share your personal data with trusted third parties in the following situations:
- To comply with legal obligations such as court orders, search warrants, subpoenas and to our company affiliates, suppliers, resellers, advertising groups, partner companies and service providers.
- Professional advisors, such as auditors, insurers, and legal counsel
- In the event of a business transfer, such as a merger, acquisition, reorganization, or sale of assets.
We may disclose your Personal Data to our insurance advisers and carriers as reasonably necessary for the purposes of obtaining or maintaining professional advice, insurance coverage, risk management, or for conducting defense of legal claims in any court or other legal proceedings.
We strive to keep such disclosures to those that are reasonably necessary and subject to terms set out in this Privacy Policy. We do not sell or share your personal data for monetary consideration. However, certain types of data sharing (such as with marketing partners or analytics providers) may be considered a “sale” or “sharing” under applicable privacy laws.
We may disclose your Personal Data to our payment services providers to complete financial transactions. Transaction data will be provided to our payment services providers only to the extent necessary for processing your payments, refunds, and managing complaints and queries relating to such payments and refunds. In the event of bankruptcy or a sale or transfer of all or a portion of our business or assets, an acquisition, merger or divestiture, we reserve the right to transfer your Personal Data.
We may disclose your Personal Data if disclosure is necessary to investigate or enforce potential violations of this Privacy Policy, our other policies, contracts with you, to respond to claims regarding violations of third party rights, respond to your requests for customer service, and/or protect the rights, property or personal safety of our employees, agents and affiliates, website users and/or the public. This includes exchanging information with other entities, agencies, companies and organizations for fraud protection, spam/malware prevention.
If you engage in customer service chats or through service tickets on our website, we may collect, retain, and review the conversation to respond to your request and improve our service.
With the exception of the terms in this Privacy Policy, we do not sell, rent, or otherwise share your Personal Data with any third parties outside of Exxel Outdoors or with our affiliated companies for monetary or other valuable consideration.
CHAT AND COMMUNICATION MONITORING
To provide better customer service, we may monitor, record, or store customer support communications, including live chat sessions, emails, or phone calls. This may include the use of chat analytics tools or session transcripts.
Where required by law (in two-party consent states), we provide notice that these communications may be recorded or monitored, and by continuing, you consent to such recording and monitoring.
SENSITIVE PERSONAL DATA
We do not knowingly collect sensitive personal data unless required by law or with your explicit consent. Sensitive Personal Data may include information such as your religion, ethnicity, biometrics, genetics, health, political opinions, ideological beliefs, criminal background, union membership, court or administrative proceedings. Please do not submit sensitive personal data through our websites or services unless we specifically request it for a lawful purpose and you have been informed of how it will be used. Where applicable by law (such as under the California Privacy Rights Act or GDPR), you may have the right to limit the use or disclosure of your sensitive personal data. To make such a request, please contact us at privacy@exxel.com.
INTERNATIONAL DATA TRANSFERS
Exxel Outdoors is based in the United States with local and international sales with customers, offices and facilities in worldwide locations. In certain circumstances Your Personal Data may be transferred to those affiliated offices and third-party service providers who may process your Personal Data on our behalf, including e-marketing service providers, hosting providers, etc. The privacy laws in other countries may differ from the United States.
If you are a resident of a country other than the United States, the privacy laws in your country may differ from others and some may not provide protections equivalent to those in your country of residence. We may need to process your information or transfer your information to the United States or other countries.
If you reside in a country in the European Union (EU/EEA) and we need to transfer your Personal Data to a country which has been deemed to have an inadequate level of protection for Personal Data, we will implement available safeguards in accordance with the EU requirements.
By using our services, you understand that your personal data may be transferred to and processed in the United States and other countries where we or our service providers operate. For more information about our cross-border data transfer practices or to request a copy of relevant safeguards, please contact us at privacy@exxel.com.
YOUR RIGHTS ABOUT ACCESS AND CONTROL OF PERSONAL DATA
Your privacy rights may vary depending on where you live and the privacy laws that apply to your data, such as the California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), the EU General Data Protection Regulation (GDPR), and others.
Where applicable, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or outdated information
- Request deletion of your personal data
- Object to or restrict certain processing activities
- Receive a copy of your data in portable format
- Withdraw consent, where processing is based on consent
- Opt out of the sale or sharing of your personal data
- Limit the use of sensitive personal information
- File a complaint with a relevant regulatory authority
To exercise these rights, we require you to provide your full legal name and a valid email address, along with any other information necessary to verify your identity and your relationship with Exxel Outdoors. We cannot fulfill requests without sufficient verification, as this protects your data and ours.
To submit a request, please contact us at privacy@exxel.com with the subject line “Privacy Rights Request.” We may request additional details to confirm your identity before processing the request.
We do not discriminate against anyone for exercising privacy rights.
Authorized Agents (California Residents):
Under the California Privacy Rights Act (CPRA), residents may designate an authorized agent to submit privacy-related requests on their behalf—such as requests to access, delete, correct, or opt out of the sale or sharing of personal information. We may require the agent to provide proof of their authorization and verify your identity directly before fulfilling the request, as permitted by law. This helps us protect your personal information and prevent fraudulent activity.
DATA PROTECTION CONTROLLER CONTACT INFORMATION
Exxel Outdoors’ Data Protection contact may be contacted at:
Exxel Outdoors
Attn: Compliance Manager
1 International Court
Broomfield, CO 80021
United States
Email: privacy@exxel.com
PERSONAL DATA SUBMITTED BY CHILDREN
We do not knowingly solicit, collect, process or sell personal information from children under age 13 without parental consent, unless permitted by law. If we become aware that we have collected personal information from a child under age 13 without parental consent or unless otherwise permitted by law, we will delete it in accordance with applicable law. If you believe that a child may have provided us with Personal Data without parental consent or otherwise not permitted by law, please contact privacy@exxel.com.
California consumers – you may have additional rights under the California Privacy Rights Act (CPRA). We do not knowingly solicit, collect, process or sell personal information of consumers who are 16 years old or younger without prior parental authorization as required by law. California consumers under the age of 13 years must have a parent or guardian consent to the sale of the minor’s personal information. However, if the California consumer is between the ages of 13 and 16 years old, the minor may provide opt-in consent to the sale of their personal information.
EU Residents – We do not collect, or process personal data related to EU Data Subjects under the age of 16 without explicit consent from a parent or guardian. Our sites directed toward children will ask for age verification and require consent as appropriate.
TRACKING TECHNOLOGIES INCLUDING COOKIES AND WEB BEACONS
Exxel Outdoors’ sites use Cookies and similar tracking technologies (such as web beacons or pixels) to enhance your experience, analyze website usage, personalize content, and serve relevant advertisements. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website that allow a website to recognize a user’s device. Cookies improve the use of our sites through various website functions such as allowing users to “log in” and navigate more efficiently and remembering your preferences such as language. Cookies can also help with making the content and advertisements you see online more relevant to your interests. Our newsletters and emails may include web beacons so that we know if the messages and links therein have been clicked.
Our business partners may sometimes set web beacons and Cookies on our site. Third-party social media buttons may log certain information such as your IP address, referring website addresses, browser type, and language. If you are logged in to those social media sites, they may also link such collected information with your profile information on that site.
DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure. These measures may include data encryption, access controls, secure servers, and employee training on data protection. However, no system can be perfect. You are responsible for maintaining the secrecy of your credentials that can be used to access any account or service with Exxel Outdoors. If you suspect any unauthorized activity, please report the matter to us immediately by contacting privacy@exxel.com.
LINKS TO THIRD PARTY SITES
We may collect your information from third party sites, including when you log in through a third-party site such as Facebook, Instagram, Snapchat, LinkedIn, X (formerly Twitter), etc. We may also disclose information collected from third parties to customize ads and to manage and facilitate messaging on third party sites. Please note that when you unsubscribe from our marketing email there may be a delay in the discontinuation of our ads directed to you on third party sites.
DO NOT TRACK SIGNALS
Some web browsers offer a "Do Not Track" (DNT) setting to signal your preference regarding online tracking. At this time, our websites do not respond to DNT signals because there is no consistent industry standard for how to interpret them. Some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, you may be able to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.
USING MOBILE AND OTHER DEVICES
Exxel Outdoors, our affiliates, and authorized third parties may collect and store unique identifiers linked to your mobile device in order to deliver personalized content, customized advertising, and location-based services. This may include data such as your device ID, IP address, location, and browsing behavior, as well as personal data you voluntarily provide, such as your email address.
Your mobile device or browser settings may allow you to opt out of certain types of tracking or advertising, disable location services, or limit data sharing across devices. For more information, please refer to the instructions provided by your device manufacturer or service provider.
Where required by law, including in two-party consent states, we will obtain your consent before collecting or recording communications through your device. This may include notifications that a conversation is being recorded or monitored, and options to decline or discontinue the interaction if you do not agree.
CALL AND COMMUNICATION RECORDING
To ensure quality, security, and compliance with applicable laws, certain communications with our company — including phone calls, video conferences, and online chat sessions — may be monitored and/or recorded.
Where required by law, we will notify you at the outset of a communication or obtain your consent before recording. By continuing to participate in a recorded communication after such notice, you are deemed to consent to the recording, unless you choose to discontinue the communication.
EMAIL MARKETING COMMUNICATIONS
You may receive marketing emails from us or our affiliates. If you are an existing customer or, if required by applicable law, you have provided consent or have not directed us not to send you advertising or marketing email messages, we may send you emails and/or mail to keep you updated on our products and services. If you wish to stop receiving marketing email messages you can stop them by clicking the “unsubscribe” link in any of our emails, or access your account and change your settings and preferences, or contact privacy@exxel.com. It may take several business days to process your opt-out/unsubscribe requests, which we will do as quickly as possible. We will not stop any communications connected with services such as order updates.
TEXT MESSAGING
If you have opted in to receive text messages and alerts by sharing your mobile device number, we may send you text messages regarding your account, alerts, to investigate or prevent fraud, etc., including using automated technology. We may provide you with the ability to send a text message to a specific short code and provide an opt-in to receive future text messages. Your opt-in request provides us with your mobile phone number. If you choose to opt-in, you agree that we may send messages to the mobile device regarding offers, services, products and promotions.
You may choose to opt-out from our text messages and alerts at any time by replying “STOP” to the message you received. You will then not receive any additional text messages to your mobile phone. We will no longer be able to text or call your mobile phone with important messages regarding your account or transactions with us. If there is an emergency or account question, we will attempt to contact you by email, landline phone, or mail. It is not necessary that you opt-in to text messages and alerts to use our Sites and services. If you do opt-in, standard text messaging charges may apply.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to add to, change, or modify this Privacy Policy at any time in accordance with applicable law. Material changes will be posted to this website and you are responsible for reviewing our Privacy Policy each time you provide Personal Data to us as the Privacy Policy may have changed since the last time you used our Sites or services.
CONTACT US
If you have questions about this Privacy Policy or Exxel Outdoors’ and practices, you may contact privacy@exxel.com.